Dennis Ropar's art is an quirky mix of iconic imagery, pop-art and glorious colour. Ropar markets himself in much the way that a successful sales executive will approach the sale of any product; continued self promotion, self confidence, and an unnerving drive to ensure accessibility. This ethos of marketing and accessibility extends to the point where Ropar has placed himself in the centre of his brand. To purchase a Ropar is not only to purchase a piece of pop-art, it is to buy a piece of self-referential, tongue-in-cheek advertising. Unlike many young pop-artists, Ropar is unique in his insistence on not only creating a livelihood though his art, but also becoming pop-art. He has invested considerable energy into the creation of a documentary, biographical book, music, fashion and television commercials.